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Energizer

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Energizer Holdings, Inc.
Company typePublic
IndustryConsumer goods
Founded1896; 128 years ago (1896) (as the American Electrical Novelty and Manufacturing Company)
2000 (spun off from Ralston Purina Company)
July 1, 2015; 9 years ago (2015-07-01) (current structure)
HeadquartersClayton, Missouri, U.S.
Key people
Products
Brands
RevenueDecrease US$2.89 billion (2024)
Decrease US$234 million (2024)
Decrease US$38.1 million (2024)
Total assetsDecrease US$4.34 billion (2024)
Total equityDecrease US$136 million (2024)
Number of employees
5,600 (2024)
ParentUnion Carbide (1980–1986)
Websiteenergizer.com
energizerholdings.com
Footnotes / references
Financials as of September 30, 2024.[1]

Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in Clayton, Missouri.[2][3][4] batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names and formerly owned several personal care businesses until it separated that side of the business into a new company called Edgewell Personal Care in 2015.

In January 2018, Energizer announced it was purchasing the global battery and lighting division from Spectrum Brands, which includes the Ray-O-Vac and Varta brands, for $2 billion in cash.[5] This acquisition was finalized in January 2019 after a lengthy regulatory approval process.

History

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An Energizer AA battery

The company has its foundation in the Eveready Battery Company, which in 1980 changed the name of its Eveready Alkaline Power Cell to Energizer. In 1986, corporate parent Union Carbide sold Eveready Battery to Ralston Purina. In 2000, Ralston spun off Eveready, and the company was listed on the New York Stock Exchange as Energizer Holdings, Inc.

In 2003 under the leadership of then chief executive officer J. Patrick Mulcahy, Energizer Holdings started expanding into the personal care product sector by buying personal care and razor brand Schick and razor brand Wilkinson Sword from Pfizer.

In 2005, after Hurricane Katrina, Energizer worked with the Red Cross to donate flashlights, batteries, razors, and funds to help Hurricane Katrina relief workers and victims.[6] On November 3, 2005, Energizer Holdings Inc. said that higher sales of its Schick razors and blades partially offset lower sales of its batteries in North America. On a constant-currency basis, sales at Energizer rose 4 percent in its fourth quarter.[7]

In October 2007, the company acquired Playtex Products, Inc. for $1.9 billion. The purchase included sunscreen brand Hawaiian Tropic, which Playtex had bought a few months earlier, and Sun Pharmaceuticals Corp., which manufactures the Banana Boat sunscreen products.[8]

In 2009, Energizer acquired Edge and Skintimate shaving gels from S.C. Johnson & Son.[9][10]

In 2010, the company released a new "Energizer Advanced Lithium" line as their top-performing product series.[11]

The company has licensed the Energizer name to Avenir Telecom, which has sold mobile phones and accessories under the Energizer brand name since the 2010s.[12][13][14]

In October 2010, Energizer announced it was the winning bidder for the privately held American Safety Razor in a bankruptcy court auction.[15]

On October 19, 2012, Energizer Holdings said it was withdrawing 23 varieties of its Banana Boat brand of UltraMist spray-on sunscreen lotion from stores due to the risk of it igniting when exposed to fire.[16]

On July 31, 2013, Energizer bought the Stayfree, Carefree, and o.b. brands from Johnson & Johnson for $185 million. The purchase was only for the brands in North America – Johnson & Johnson continues to own the brands in all other regions of the world.[17]

On April 30, 2014, Energizer announced that by September 2015, it would separate its two lines of business into two publicly traded companies. With revenue of $1.9 billion in the latest fiscal year, the household business would have Energizer chairman J. Patrick Mulcahy as its chairman and unit chief Alan Hoskins as CEO. It would sell batteries, flashlights, and lamps. The personal care company, whose revenue was $2.6 billion, would have Energizer CEO Ward Klein serving as chairman and current unit head David Hatfield as CEO, and would sell feminine products from Playtex, Carefree, o.b. and Stayfree; shaving products from Schick, Edge, Skintimate and Wilkinson Sword; and suntan products from Hawaiian Tropic and Banana Boat.[18][19]

In 2016, Energizer acquired HandStands Holding Corporation, a leading designer and marketer of automotive fragrance and appearance products. 2018 Energizer expanded its auto care portfolio with the Nu Finish auto appearance brands.[20]

In January 2018, Energizer announced it was purchasing the global battery and lighting division from Spectrum Brands, which includes the Ray-O-Vac and Varta consumer batteries brands, for $2 billion in cash.[5] This acquisition was finalized in January 2019. However, in May of the same year, the EU antitrust authorities ordered the household battery production of the Varta brand to be let go. Varta quickly bought this to reunite the brand, though Energizer still holds the VARTA brand for the Latin America and Asia Pacific markets.[21][22]

In 2024, Energizer bought the naming rights to CityPark, the home of Major League Soccer team St. Louis City SC, renaming the stadium to Energizer Park.[23][24]. The company moved its headquarters to Clayton, Missouri in November 2024.

Operations

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Sometimes, the Energizer Bunny enjoys listening in on board meetings to promote morale and team unity.

As of 2021, Energizer has six operational facilities in the United States. It also has a manufacturing facility in Singapore since 1946, supplying the Asia and Oceania markets.[25] Singapore is home to Energizer's largest international plant, which is also the only Energizer facility outside the United States capable of producing alkaline and lithium batteries.[26]

See also

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References

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  1. ^ "FY 2024 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. November 19, 2024.
  2. ^ "[1]." Energizer Holdings. Retrieved on February 11, 2020.
  3. ^ Volkmann, Kelsey. "Energizer to cut jobs as sales slump." St. Louis Business Journal. Tuesday July 28, 2009. Retrieved on August 18, 2009.
  4. ^ www.bizjournals.com https://www.bizjournals.com/stlouis/news/2024/11/18/energizer-office-clayton-move-headquarters-forsyth.html. Retrieved 2024-11-20. {{cite web}}: Missing or empty |title= (help)
  5. ^ a b Shivdas, Sanjana (16 January 2018). "Energizer adds Rayovac batteries to lineup with $2 billion deal". Reuters. Archived from the original on 2023-02-01.
  6. ^ "Energizer Donates Flashlights, Batteries, Razors and Funds to Help Hurricane Katrina Victims (Press release)". PRNewswire. Archived from the original on 2013-10-03.
  7. ^ "Schick sales buoy Energizer Holdings". Archived from the original on 2015-06-10.
  8. ^ Energizer Annual Report 2007, retrieved 2010-10-30
  9. ^ "UPDATE 3-Energizer to buy SC Johnson shaving cream business". Reuters. May 11, 2009. Archived from the original on 2020-06-13. Retrieved November 12, 2020.
  10. ^ "Energizer to buy shaving cream line". The Boston Globe. May 12, 2009. Retrieved January 25, 2016.
  11. ^ "Battery History | Dry and Wet Cell Battery History | Energizer". www.energizer.com. Retrieved 2021-10-20.
  12. ^ "Corporate: The group". Retrieved 8 July 2024.
  13. ^ "Avenir Telecom enters India with Energizer smartphone accessories". The Indian Express. 5 July 2017. Retrieved 8 July 2024.
  14. ^ "Energizer launches long-life mobile phones in UK market". Jersey Evening Post. 30 April 2018. Retrieved 8 July 2024.
  15. ^ Reuters, retrieved 2011-06-18
  16. ^ "Banana Boat sunscreen maker recalls 500,000 bottles of spray-on lotion because of fire risk". Daily News (New York). 19 October 2012. Retrieved 2 September 2013.
  17. ^ "Energizer Adds to Its Feminine Side". The Wall Street Journal. July 31, 2013.
  18. ^ "Energizer to split into 2 companies to hone focus". Winston-Salem Journal. 30 April 2014. Archived from the original on 2 May 2014. Retrieved 30 April 2014.
  19. ^ "Energizer Announces Intent To Separate Into Two Publicly Traded Companies". Energizer Holdings, Inc. 30 April 2014. Archived from the original on 30 April 2014. Retrieved 30 April 2014.
  20. ^ "Energizer Announces Agreement to Acquire the Nu Finish Brands" (Press release).
  21. ^ "Batteriehersteller: Varta kauft Geschäft mit Haushaltsbatterien zurück". www.handelsblatt.com (in German). Retrieved 2021-08-23.
  22. ^ "Evertiq - VARTA AG buys back its consumer batteries business". evertiq.com. Retrieved 2021-08-23.
  23. ^ "ST. LOUIS CITY SC WILL WELCOME SOCCER FANS TO ENERGIZER PARK IN 2025!". Retrieved October 31, 2024.
  24. ^ "St. Louis' CityPark soccer stadium gets new name: Energizer Park". Retrieved October 31, 2024.
  25. ^ "Energizer opens new battery production lines in Singapore". edb.gov.sg. Retrieved 3 October 2021.
  26. ^ "Energizer Asia". energizer.asia. Energizer. Retrieved 3 October 2021. Our Singapore manufacturing plant in Jurong is the largest Energizer plant outside of the United States, producing Alkaline and Lithium AA and AAA batteries.
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